The original is here if you wish to embed. Some of the key concepts:
On Fox, the news exists in order to generate controversy. And controversy exists in order to generate resentment. And the resentment is what generates ratings. So this is my most concise idea about Fox: we should consider it “resentment news.” I think that’s the genre in which it trades… Resentment of whom? Well, a cultural elite that is corrupt and maneuvering behind the scenes to exercise power.
Resentment of the cultural elite as a recurring theme in news puts me in mind of something that the critic Roland Barthes—a Frenchman—said about myth. Myth in the sense of a kind of ideological narrative that motivates people to particpate in politics and engages their emotions. And what Barthes said is: “many signifiers, one signified…” Or to put it another way: many stories—every night there’s new stories on Fox—one narrative that endures. Many provocations, one lesson. The liberals, the cultural elite, are at it again. And this is the essence of myth: that no matter what happens, the story remains the same, [which] is one reason the whole notion of Fox as a news channel is a little dubious: because nothing ever changes in Foxland.
The Paranoid Style
As I say in the clip, one of the best texts for understanding Fox is the famous essay by historian Richard Hofstadter: The Paranoid Style in American Politics. It shows that this way of generating resentment has deep roots in our political culture, a theme I explored in my 2003 post: Bill O’Reilly and the Paranoid Style in News. (“The Fox News host is a new type in the press, but an old type in politics. And O’Reilly’s style—resentment news—is gaining.”)
A whole other way of understanding Fox begins with the logo… The logo of course goes back to 20th Century Fox, the movie studio, and reminds us that the roots of Fox are not in the Murdoch empire at all, or in news, but in entertainment. And the logo, which is searchlights angling in different directions, speaks of movie premiers, and the entertainment world and the glamour associated with it. And this is why—these roots in the DNA of entertainment–Fox is distinguished by its blondes. Blondes are really important for understanding the formula of Fox: more blondes per square foot than any other news network.
Lack of confidence
What we have to understand about Fox as a political organization is that it really lacks confidence, it lacks the courage of its convictions…. That’s why its slogan isn’t “news from the right,” or “a conservative take on the world,” or “it’s time to put the liberals in their place,” but Fair and Balanced… This is responsible for a lot of the strange behavior that you see from people in Fox, most recently from Roger Ailes, who is the head of Fox News network, calling NPR a bunch of Nazis… What these outbursts and these irrational explosions tell us is how little confidence the people of Fox have in their identity as a political organization, even though they don’t make any secret of it, I mean with all the presidential contenders for the Republican nomination on their payroll, and the organizing of rallies, and raising money and so forth. But because they lack confidence, when other people talk about that political identity they get mad.
Here’s the video: it’s 15 minutes.
There is no denying that MSNBC’s primetime line-up is liberal and that FNC’s is conservative. What I do deny is that MSNBC’s ideological and cultural role in the body politic is symmetrical with FNC’s. Generally speaking, the conservative wing of American politics is organized differently from the liberal-progressive wing and it is inconceivable that their news media would not be different too.
I agree with that. Tyndall is author of the Tydnall Report, which tracks what the network newscasts cover. He is also a loyal PressThink reader and commenter.