Originally published at my Posterous blog, Sep. 6, 2010.

Typically when people like me—a professor of journalism who is deeply involved in the digital world—advise people like you—students just starting their careers in journalism—we say to you things like:

You need to be blogging.

You need to understand search engines.

You need to know Flash and perhaps HTML5.

You need to grasp web metrics like Google analytics.

You need to know how to record audio or edit video

You need to “get” mobile. (“Mobile is going to be big!”)

And all of those things are true. They are all important. But I want to go in a completely different direction today. Ready? You need to understand that the way you imagine the users will determine how useful a journalist you will be.

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Today The Local East Village launches. That makes it a big day for me and the Arthur L. Carter Journalism Institute at NYU.

A daily news blog that covers the East Village neighborhood in Manhattan, The Local East Village—or LEV, as we call it—is a New York Times site produced in collaboration with NYU faculty and students. Some quick facts, and a caution:

Quick Facts

• The official urls for it are http://eastvillage.thelocal.nytimes.com and http://localeastvillage.com.

• On Twitter, it’s @nytlev. The Facebook page is here.

• For the background to this joint venture see my February post, Explaining The Local East Village, plus the various links at this page. I described how the LEV fits into where I think journalism education should be going in this MediaShift interview with Mark Glaser.

• The editor is Richard G. Jones , a former New York Times reporter, with oversight by Mary Ann Giordano, a Deputy Metropolitan Editor at the Times. They’re responsible for the content and the coverage.

• The Studio 20 program at NYU, which I direct, was intimately involved in the planning and conceptual stage, working closely with Jones and Giordano, as well as Jim Schachter, the Editor for Digital Initiatives and Associate Managing Editor of the Times, Jeremy Zilar, Blog Specialist for the Times, Brooke Kroeger, Director of the Carter Institute, Jason Samuels, my colleague on the Studio 20 faculty, and Yvonne Latty, who directs the Reporting New York program at NYU.

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I’m in Australia this week, where the country is in the midst of an election campaign that seems thoroughly uninspiring to almost everyone I’ve talked to. Several times I’ve been asked how campaign coverage might be improved. (See this television appearance on the ABC program Lateline.) I responded with the following sketch.

The Citizen’s Agenda in Campaign Coverage: Ten Steps to a Better Narrative (more…)

Wikileaks.org: Afghan War Diary, 2004-2010

Der Spiegel: Explosive Leaks Provide Image of War from Those Fighting It

New York Times: The War Logs

The Guardian: The Afghanistan War Logs

From my internal notebook and Twitter feed, a few notes on this development:

1. Ask yourself: Why didn’t Wikileaks just publish the Afghanistan war logs and let journalists ‘round the world have at them? Why hand them over to The New York Times, the Guardian and Der Spiegel first? Because as Julien Assange, founder of Wikileaks, explained last October, if a big story is available to everyone equally, journalists will pass on it.

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Wanted: Political blogger covering the conservative movement. Must be provocative and write with a strong point of view although not in a way that would reveal bias or offend any of your potential subjects. Social media a plus until it’s not. Must be completely transparent, unless that proves embarrassing to the newspaper. Send sanitized résumé, innocuous clips and nonpartisan references to The Washington Post.

— David Carr, New York Times, Outspoken Is Great, Till It’s Not

Sometimes we can only reach clarity by separating two things that have become tangled up with one another. Authoritative reporting and objectivity in journalism need to be disentangled, or the situation David Carr was satirizing will persist. These notes were written for Marcus Brauchli, the editor of the Washington Post, but anyone can read them. He’s the one who needs them.

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As everyone who pays attention to the news knows by now, an article appeared in Rolling Stone this week by freelance reporter Michael Hastings that wound up forcing the resignation of General Stanley A. McChrystal as commander of American troops in Afghanistan. Invited to hang out with McChrystal and his staff, Hastings was witness to their contempt for the civilian side of the war effort, which he then reported on. It was a shock to everyone in Washington that McChrystal would make such a blunder, and the press began immediately to dissect it.

The Politico was so hopped up about the story that it took the extraordinary step of posting on its site a PDF of Rolling Stone’s article because Rolling Stone had not put it online fast enough. In one of the many articles The Politico ran about the episode the following observation was made by reporters Gordon Lubold and Carol E. Lee:

McChrystal, an expert on counterterrorism and counterinsurgency, has long been thought to be uniquely qualified to lead in Afghanistan. But he is not known for being media savvy. Hastings, who has covered the wars in Iraq and Afghanistan for two years, according to the magazine, is not well-known within the Defense Department. And as a freelance reporter, Hastings would be considered a bigger risk to be given unfettered access, compared with a beat reporter, who would not risk burning bridges by publishing many of McChrystal’s remarks.

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