For each, they should understand: What it means, why it’s important, and where things are going with it. I’ve added a link or two to help get you started. And I’m happy to receive your comments about what’s missing from this list.
1. The social media habit and sharing-as-distribution. As social platforms take greater command of the relationship with users, especially Facebook. (Link.)
3. New business models for news. Beyond the usual method of generating audience to sell subscriptions and ads, including:
* Capturing data… to better target ads and personalize products.
* Selling specialized research… by subscription as Giga Om does or via conversation as Techdirt does.
* Events… leveraging a news brand into convening power. (One link.) (Another.)
* Native advertising and the agency model… The way Buzzfeed and Vice do it. (Link.)
* Non-profit models… as with ProPublica, Minn Post and Texas Tribune. (Link.)
* Crowd funding and membership… as with Beacon, De Correspondent, The Guardian, Voice of San Diego.
* Go it alone… One-person operations can work.
5. The “product” focus in news companies. Bringing tech, editorial, business and user experience together. (Link.)
6. Interaction design and improving user experience (UX). Toward an ergonomics for news. (Link.)
7. Data journalism. In all senses: collecting data sets, connecting to data through API’s, data visualization, finding stories in the data, making cleaned-up and searchable databases available to users, sensors in news work. (Link.)
10. Personalization in news products. Why send everyone the same report? (Link.)
11. Transparency and trust. As “trust us, we’re professionals” gives way to “show your work.” (Link.)
12. Open journalism Including: the verification of user-generated content, networked journalism, crowd sourcing, and social media as reporting tool. The people formerly known as the audience in fruitful collaboration with journalists across the production arc— from story idea to sourcing to finished work. (Link.)
13. Automation and “robot journalism.” If machines can do it cheaper and better, human journalists can move up the value chain. (Link.)
14. Creating an agile culture in newsrooms. So that adaptation, collaboration and experiment are not such an ordeal. (Link.)
15. The personal franchise model in news. Based around an individual journalist’s online following. (Link.)
18. “News as a service.” Rather than a product appearing on the news company’s schedule, a service that helps a user do something. (Link.)
19. From scarcity to abundance. Used to be that journalists added value by publishing new material. Now they can also serve users by rescuing and organizing the best stuff from a daily flood of cheap content. Sometimes called curation.
20. Fact-checking and rumor control. The press used to deal with false information simply by not letting it through the gate. Now there’s an affirmative duty to track and call out false stories. (Link.) (Another.)
21. “We’re not in charge.” Back then, media companies produced the news and owned the distribution channels. Now other, larger players — platform companies and governments — get in the middle between users and journalists. Journalistic work circulates on sites that editors do not control. The publishers of news have to “go where the people are,” yet they often don’t know what is being done to those people. The public has to be alerted to that. (Link.)
What’s missing? If you know, hit the comment button and let me know.
UPDATE, Nov. 13: Items 19 to 21 came from suggestions I received after this was first published. Also see Steve Buttry’s annotated response to my list. He adds a great many more resources for understanding these changes.