This was the entire announcement. Lets look at it again:
[Huff Post Politics] A Note About Our Coverage Of Donald Trump’s ‘Campaign’
Ryan Grim, Washington bureau chief for The Huffington Post
Danny Shea, Editorial Director, The Huffington Post
After watching and listening to Donald Trump since he announced his candidacy for president, we have decided we won’t report on Trump’s campaign as part of The Huffington Post’s political coverage. Instead, we will cover his campaign as part of our Entertainment section. Our reason is simple: Trump’s campaign is a sideshow. We won’t take the bait. If you are interested in what The Donald has to say, you’ll find it next to our stories on the Kardashians and The Bachelorette.
That’s concise. But there was no bill of particulars for the claim, “Trump’s campaign is a sideshow.” Huffington Post made a statement. It made no attempt to persuade people to it. Presumably the editors thought the evidence sufficiently clear for the basic equation: Trump campaign = entertainment.
I might have done it differently — I would have added a bill of particulars — but I support what Huffington Post did.
1. In that missing bill of particulars might have appeared this, heard on Meet the Press two weeks ago. I could show you hundreds of statements just like it from learned pundits and campaign correspondents. Here is the tireless author of the Washington Post’s The Fix blog (it’s for political junkies.)
CHRIS CILLIZZA: I certainly agree that Trump loves being anyone’s foil because it means we’re talking about him, right? And then I think this is a car accident candidacy, Donald Trump, which is essentially there’s a car accident. You don’t want to slow down. You don’t want to look. But there’s always traffic because everybody slows down and everybody looks, right? And that’s Donald Trump.
Right: that’s Trump. So to classify his campaign as entertainment is to share in — but extend a little bit — what Chris Cillizza and his colleagues have done hundreds of times in their columns and on air. There’s a different logic operating here, they have told us. The logic of… person who is a walking car wreck. A more innocent term for it is “showman.” An even milder, vaguer term is entertainment.
2. A car wreck is entertainment only in this sense: it produces attention from gruesome spectacle alone, not by persuading you of its goodness or fitness or information value. Anything that compels a look or gets ’em talking can be entertaining. We know this from social life and media life. If you’re willing to be that person who is a walking car wreck, the attention problem is easier to solve. Trump is willing. Other candidates are not. Whatever “issue” he’s talking about at the moment, the problem he’s trying to solve is continuity of attention for the figurine Trump. You can’t assess that sort of campaign in the same way, even though it might affect The Race. Even though it might have political consequences that are quite real.
3. ‘There’s a different logic driving Trump’s campaign. So we re-classified it.’ This is what I understand the Huffington Post to be saying. To me it is a sensible proposition. (Trump’s response.)
4. Yes, I think journalists should be involved in such judgments. Exactly so. What is the logic of this candidacy? Who is a serious candidate for president? Who is not capable? These are exactly the assessments editors and reporters have to be making as they review the field and decide how to “spend” scarce coverage units. They’re not deciding who we vote for. They’re deciding how best to render the field. Who is a serious foreign policy candidate? Who has proposals for addressing inequality that are worthy of more discussion? Campaign journalists should be able to tell us, and then point to the record so we can check our judgment against theirs.
Part of the reason I support what Huff Post did with its Trump coverage is that I think newsrooms should be more up front with us about how they classify the candidates. Can’t even take the guy seriously? Tell us why! It will help in evaluating your coverage. Huff Post struck a blow for editorial transparency when it said: For us, Trump’s campaign is best classified as entertainment.
5. A “symbolic” blow it was, however. From what I can tell, not that much will be different in the way the Huffington Post reports on Trump. It’s not going to ignore the Trump phenomenon. Journalistically speaking, it can’t. The big summer project from Trump studios is affecting the other candidates. It could affect the fortunes of the Republican party. (We don’t know this yet.) It says something about the GOP’s current state that Trump could get this far. And there’s clearly commercial demand for the show among readers and viewers, as well as cable bookers. So let’s be clear: the Huffington Post will still be reporting on Trump’s campaign. But as Ryan Grim said Saturday on Twitter: “It’s reported on first as entertainment. The distinction is symbolic.”
6. As rendered here:
“The distinction is symbolic.” Yes. Also difficult to observe in a wholly consistent way.
7. I asked Ryan Grim: If the move Huff Post made is symbolic — not a big shift in practice so much as a statement — what are you trying to say? He told me:
The media aren’t passive bystanders to history, but very much active participants, whether we like it or not. Polls at the early stages are largely a function of name ID. And since Trump entered the race, he has consumed the bulk of coverage and unsurprisingly he is rising in the polls, a phenomenon the media point to to justify even more coverage. It’s self-fulfilling absurdity. And we can choose to do it differently. That’s the message we’re sending.
Especially in the early stages of campaigns what appears to be significant is often a reflection of patterns in media coverage. Patterns in media coverage are a reflection of… well, that’s the problem. Huff Post is saying: We know we’re participants, as well as observers. In our role as framer of coverage and classifier of candidates we stand thusly on Trump’s 2016 campaign: its first logic is entertainment. Don’t agree with us? Fine. You know where we’re coming from.
To me that is progress. “The media aren’t passive bystanders, but participants…” is progress.
8. The opposing position was put forward by… Chris Cillizza, reacting to Huffington Post’s announcement:
Who are we to decide who’s serious and who’s not in an election? Trump’s polling suggests that, whether you like him or not and whether you think his campaign is a sideshow or not, plenty of people who identify as both Republicans and likely voters don’t see him that way. It’s not up to me, The Washington Post or the Huffington Post to decide the relative merits of people feeling that way. It’s our job to understand why they feel that way, analyze how long they might feel that way and figure out what it means for everyone else running for president that they feel that way.
In other words: We don’t know we’re participants. Maybe we’re just observers!
Other reactions I saw from journalists took a similar tack. If you dismiss Trump as entertainment you are telling the voters who support him that they are clowns and asses and dupes. But these are real voters! You can’t say that about them. (Real voters don’t show up until January 2016, of course, but never mind…)
It is not up to The Huffington Post or any other publication to decide which candidates are legitimate. That’s not how this works.
— Olivia Nuzzi (@Olivianuzzi) July 17, 2015
Who are we to decide who’s serious and who’s not? The obvious trouble for journalists is they’re already doing that— but by default. As Ryan Grim said. “[Trump] has consumed the bulk of coverage and unsurprisingly he is rising in the polls, a phenomenon the media point to to justify even more coverage.”
9. I would have done it differently. I would have announced the policy with a detailed work of analysis that gives chapter and verse about early primary polls and media coverage. (Some of that started to emerge here.) I would have made sure that Trump-made news really doesn’t appear in the Politics section. (“We were ironing out kinks yesterday, but that’ll be how we handle it going forward,” Grim said Sunday morning.) And instead of asking political journalists to struggle with the entertainment logic of the Trump candidacy, I’d also ask entertainment journalists to struggle with the political consequences of the Trump production.
10. “That Trump has any support at all is a genuine phenomenon and has implications that are serious,” Grim told me. “That should be covered seriously. What we’re saying is that Trump himself shouldn’t be.” Again, seems sensible to me. And there are signs this weekend of peak Trump so maybe the problem will go away.
But what the Huffington Post did should be recalled as a slip in solidarity that revealed something about the campaign press: it likes the default settings and the circularity they create. It does not like dissent from them. That’s grandstanding. (Politico.) That’s childish. (Bloomberg.) I disagree: “We will cover his campaign as part of our Entertainment section…” is the work of fed-up and free-thinking adults.